Hailing from Zurich, we are a vibrant community dedicated to celebrating the essence of youth, freedom, and memorable adventures in Switzerland. Our brand encapsulates those raw moments, wild nights, and unforgettable memories. We wear our experiences, and this inspired us to craft a unique clothing line that truly embodies our spirit. At the heart of our brand is more than just apparel—it's a culture, a movement, and a statement of being fiercely young, wild, and free.

Our brand speaks quality and authenticity. We believe in producing limited yet exceptional pieces. Our maiden offering? An exquisite shirt, carefully crafted to blend lasting value with distinctive design. As a close-knit team, rather than a corporate giant, we prioritise quality over quantity, ensuring each piece resonates with our core ethos. Don’t miss out—grab your shirt while stocks last.

Designed in Switzerland and manufactured in Europe, our shirts mirror our bold persona. At the forefront is an evocative graphic—a pile of bones juxtaposed against a stark void, a stark reminder to live authentically and unapologetically. Beneath lies the meticulously embroidered IMP∐LSIVE® emblem. Our intelligent design ensures your statement remains intact even under layers. The rear showcases a defiant skeleton, epitomizing our mantra to live life with intensity, irrespective of its length. Experience our creation—order your shirt today!